With the explosion of digital communication over the past decade, the media by which small businesses can market themselves is enormous. Print media is still very popular, of course, like newspaper advertisements, signs, or brochures. But digital media offers never-ending potential and creativity. In the old days, the only electronic marketing tools available were television … [Read more...]
Spelling and Grammar Checkers: Know Their Limitations
Most modern word processing applications have automated checking tools built-in, usually for things like spell-checking, grammar checking or even a built-in thesaurus. Most writers understand and appreciate the value of such tools and use them daily to help ensure a level of quality in their writing. Some, however, see an over-reliance on them as a contributing factor in a … [Read more...]
The Importance of Quality Web Design to Your Business
Good web design ensures your visitors know who you are the moment they land on your website. Consider the television commercials that convey a heart-warming story, but once the commercial ends everyone turns to each other and asks, “What was that advertising?” It is imperative your site has a clear focus and a directional path that leads your customers exactly where you want … [Read more...]
Responsive Web Design and Why It’s Important
Even if you are very new to Internet marketing and Web design, you have probably already heard the term "Responsive Web design." With a wider variety of devices used to access the Internet than ever before, it has become even more important to ensure that as many of your website's visitors as possible can enjoy an optimal viewing experience. This is exactly what responsive Web … [Read more...]
Marketing Through Social Media
The future of technology is here and people are using it every day in every aspect of their lives. From online shopping to keeping in touch, technology is a must. Companies and entrepreneurs are also leveraging technology to let others know about their products and services. Marketing through social media is being utilized more than ever before. Not only can these avenues be … [Read more...]