The future of technology is here and people are using it every day in every aspect of their lives. From online shopping to keeping in touch, technology is a must. Companies and entrepreneurs are also leveraging technology to let others know about their products and services. Marketing through social media is being utilized more than ever before. Not only can these avenues be more cost efficient, they are also ways to market to specific, select groups, reaching more people than ever imagined.
Social media marketing drives potential customers to your site and can do it in a big way. Think about it. If you were to survey most people, you would find they rely heavily on information they find online whether it is a product review or recommendations from friends on a specific product or brand. Social media also provides a great way to pre-qualify your market.
You first need to select your social media site or sites. It is definitely possible to market using more than one at a time. The key to using one site or five is consistency. You want to update them all on a regular basis. Some require more than one update a day whereas updates once a week may be sufficient on others. Many sites offer codes or apps you can use on your phone to post updates. This will save you quite a bit of time, as you will not need to log in from your computer. This allows you to quickly and conveniently send updates.
Conduct research. Follow the social media sites of successful companies and duplicate them. Determine the time of day that people visit the various sites. A site such as Facebook tends to drive the most traffic during the hours of 8:00am and 5:00pm when most people are at work, sitting in front of a computer. Sites such as Twitter generally drive the most traffic at 5:00pm when people are leaving work for the day. Pay close attention to when you notice the most traffic on these sites. That is when you will want to post.
Do not always post about your product. Sure people need to know it exists. However, they will tire of hearing about it eventually if that’s all you post about. Whether you are blogging posts or status updates, provide useful information that will keep people coming back. Everyone enjoys receiving something for free whether it’s information or a tangible object. Depending on your area of expertise, you might choose to provide your readers with free weight loss or parenting tips, something useful and something that will bring them back. Create fun polls on your site. If people enjoy reading about the subjects you post they will also let others know about them, driving more traffic to your site.
Convenience is extremely important. Do keep your social media posts relatively short. The longer the posts and updates, the greater the chance people will skim over them and possibly stop reading them altogether.
Most social media sites have the option for you to create ads, which can drive more traffic to your site. The good thing about most social media ads is that you are able to decide exactly how much you would like to spend. As a result, this can often be done on a small budget if necessary.
Do always include your contact information and a link to your business site. Chances are high that if people enjoy what they read on your site, they will want to know more about you and your business. Customers buy from people they like.
If people ask questions via your social media sites, answer them. Potential customers enjoy knowing that they are dealing with a real person on the other end, and knowing that someone really does care about their satisfaction. They want to know that the person or company they are buying from is reliable, and going to respond to their needs.
Last but not least, use good spelling and grammar. Potential customers want to know they are buying from someone who is prepared and alert!
Related:
Great Ways Ortos Web Marketers Use Social Media to Put Your Business on the Spotlight
Why Your Business Needs Ortos, a Website Design Company That Excels
Why Web Copy Editing Is Critical to Your Business