Ever read a website or online article and think, “Hey, I’m a better writer than that!”
Writing content for a blog or an article for a site is easy: writing quality content is a whole other story entirely. Traditional writers, who may produce great work in the offline world of writing, can find the transition into web writing a little difficult. It takes more than proper punctuation and grammar to write good web content; web content must be engaging and informative or the reader will simply click away.
Since writing for the web is very different than print writing, knowing how the two styles of writing differ give Ortos Webdesign a tremendous leg-up on writers who are still stuck in a print writing frame of mind.
Here are just a few trade secrets to get you well on how Ortos web writers are consistently penning entertaining and polished web pieces.
Grammar & Punctuation
Poorly written web content doesn’t necessarily stem from a lack of knowledge about the topic or uninteresting subject matter. Most content that stands out to a reader as being just plain horrid often contains misused punctuation, improper grammar and/or is typo-ridden. This particular pitfall is caused by over-reliance upon built-in grammar and spelling checks. At Ortos, we go through your prose with diligence, making sure that no typo is left uncorrected. We proofread, proofread, and then proofread some more!
Titles
The very first thing that a reader will see before they even click on your article, is its title.This is a place to shine. At Ortos, we think out of the box when it comes to writing clickable titles. Coming up with creative and catchy titles that draw readers in and the content will keep them there.
Format
Probably the biggest challenge of web writing is grabbing the attention of the readers. Long paragraphs typically don’t work well for web content. Eyes begin to gloss over and eager fingers click away to seek refuge on a more visually stimulating page. At Ortos, we use shorter, more concise paragraphs, with single sentence emphasis points sprinkled in for good measure, breaking up the written landscape of the page.
SEO
SEO stands for search engine optimization. The greatest difference between print writing and web writing lies in those three words. Search engine optimization is a way of optimizing a website to improve its ranking with search engines. The content on any given site will contain what are known as keywords. Keywords give information about the site and are picked up by search engines for ranking. By placing a certain percentage of specific keywords into an article or blog, you are creating keyword density which will improve the chances of the site showing higher in searches. When writing for the web Ortos writers keep the keyword density between 1% – 7%– anything more than that could result in content that doesn’t sound natural or organic. You don’t want your content to come off like a cheesy, used car salesman.