When implementing an online marketing plan, whether the site is a retail site, information site, manufacturer’s site, or a service firm, the site has to be designed and written so that users can easily find it through a search engine.
The best way to get found is to use Search Engine Marketing (SEM) tools such as Search Engine Optimization (SEO) throughout every component of a website.
Ortos Web Design don’t just design your website, our SEO experts format and write your website with SEO in mind.
About SEM and SEO
SEM and SEO pretty much reference the same thing. SEO is really a component of SEM which can be thought of as an online marketing plan.
With that plan, SEO becomes the main driver. A few quick facts will help:
• SEM and SEO are the technologies that companies use to market a website through search engines such as Google and Yahoo.
• Another powerful feature of SEM uses inbound and outbound links that directly relate to the company’s website.
• Google is responsible for much of the technology that drives SEM and SEO.
• SEO involves finding and using targeted keyword phrases throughout the content of a website. Keywords are words or phrases that customers would enter into the search engine search box.
Outsourcing Search Engine Optimization Marketing
When looking for a website design company to outsource with, the following considerations need to be made:
• Ask the company for examples of their work and ask for a detailed explanation of how SEM and SEO techniques are used throughout their website projects.
• Make sure the vendor is willing and able to help the website get high rankings with Google.
• There are a number of unethical SEO techniques used such as Black Hat SEO where an excessive amount of keywords and phrases are used throughout a site just to get a high ranking. When selecting a SEM/SEO vendor, ask about their procedure for determining keywords and phrases and how they believe they should be used on a website.
• Ask whether the vendor can help with obtaining and using outbound links to other related websites as this will help improve the Google rankings.
• Ask the vendor to explain PageRank, Spamming, and organic listings in-depth and what their policies are for implementing these tools when building websites.
At Ortos, we provide you with every bit of information you may need- Even more!
SEM/ SEO Skills
Ortos Web Design implement SEM and SEO effectively: designing, creating, maintaining, monitoring, and reporting. Be assured these services will build a better and more effective website for you.
A website that is not SEO is pointless. If a website is to be found through the search engines, it has to be search engine optimized.The most effective way to ensure that a site is SEO is to find SEO experts and then outsource the design and writing to that vendor.
Since the skill set is so specialized and unless a company is prepared to hire one or more people for full-time employment to continually update a website and keep it SEO, it is usually beneficial to outsource such websites needs to outside vendors. This is where Ortos Web Design comes in. Try us now!
Related:
Great Ways Ortos Web Marketers Use Social Media to Put Your Business at the spotlight